Advertising future in India

Advertising: A bright future

A beautiful quote which relates to advertising future In India – “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.”  by Jef I. Richards. 

All of us understand the fact that past 5 years has been the emergence of advertising agencies in a full-fledged manner. Advertisements have always been a part and parcel of any business.

 It may be small scale or a multi-national company, but advertising had a good chunk of their financial capital. Advertising your business is like breathing air to survive. If you are not letting the consumers know about yourself and your product then, how can you even expect them to procure it.

 India has seen a fast growth as far as marketing strategy change is concerned. During the late 80’s radio was the major source of advertisement. But, during the 90’s advertising in India on television geared up and started concurring the business of advertising. Almost all the major brands started using this channel to engage with the users/consumers. 

Television still holds the major chunk of the advertising in India. During 2014 India experienced a growth of almost 13% with the flow of almost 50,000 crore rupees being floated in the advertising world. The main reason for this huge money was the use of advertisements on the digital platform in the elections. And India for the first time saw the political parties advertising so extensively. Sources very aptly said that advertising future in India is good.

 In the past 5-8 years, we have seen drastic change in the way digital marketing has grown. With the introduction of various digital marketing platforms, the marketing has become far more engaging as compared to before. We have a lot more options now to channelize our product reach and also deliver the ads to the correct audience. With the availability of social media, there is a direct interaction between the user and the business. The immense and fast growth of mobile usage for internet and various other innovations has made marketing more creative and versatile.

From the mid 90’s television ads started to become more and more famous. With the emerging brands like AMUL, Cadbury, COCA COLA , Pepsi, NIRMA etc , the television advertisement segment took a big step towards betterment of ad standards.

But presently, marketing is no more a way to just showcase your product in the market. In the present era marketing is how beautifully and creatively you can show your product so that it connects to the consumer’s heart at a single shot.

 This blog post is not about what is marketing or evolution of marketing or any such thing. It tells us about the advertising future in India. This blog post is only dedicated to bring out the changing trends of how marketers have responded to the changing trends and what are the tools or strategies being used by them currently.

Changing mindset of Consumers:

Advertising in India has changed drastically.  This social media ad by Fevicol (A Glue) shows the creativity that has been put behind this. With the evolution of the internet, the mindset of users have also changed. The main reason which has led to the change in different marketing strategies is the growth in the thinking process of the consumer society. The users now are very matured in what they want to buy or sell or experiment with or even see it. The growth of the common man over the internet has led to more and more people being more cautious and choosy in what they want to take.

With the emergence of more digital platforms and more ways to reach the consumers, users are getting benefited by getting more options for even buying a pencil. Users now want to get the best thing at the best price.

The best example of this can be observed from the growth of E Commerce industry. Until 2008, I do not think there were many users in India who would have gone for online shopping instead we preferred going to the shopping malls. Day by day,

when the general public started building trust and also got excellent deals online, we saw a huge transformation in the trend. Now, the situation is most of the shopping malls are just for food courts or theaters.

The reason for this evolution is that the consumers have now started to understand from where they are getting more benefit and how to search for the best option. One of the main reasons why the current business are very cautious in what they are presenting to the society is the SOCIAL MEDIA.

 People have a got very mighty weapon of social media by which they can bring out their emotions (good or bad) in the most effective manner. This can either help a brand or destroy its image. The ones who have survived it means are providing the best service to the society. In the current society, it is almost a suicide if a brand is trying to sell something by fooling the audience because even if they become a success initially, later when people realize it, their brand will take a dive and then nobody will be able to save them. And hence we can say that the advertising future in India holds a strong ground. For more details login www.google.com.

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